Helsinki is just hidden enough to feel like a treasure. Helsinki is a highly dynamic city and makes an impression. Helsinki is a fun and attractive city.
The City Marketing unit tells the story of Helsinki. It highlights local people, matters, places and phenomena that make Helsinki unique. The unit’s task is to grow the appeal, recognition and impact of Helsinki among residents, visitors, professionals and enterprises. The unit promotes an open, benevolent and business-friendly Helsinki especially by means of marketing, events and communications.
City Marketing promotes the general recognition of Helsinki as one of the most exciting cities in the world.
Helsinki city marketing activities are executed by Helsinki Marketing, Ltd. in cooperation with Economic Development. The company’s activities cover travel, convention, event and economic marketing; tourist information; event production; and partnerships with other companies and actors in the said fields.
Helsinki is the most popular travel destination in Finland. Helsinki receives nearly three million foreign visitors annually. The City’s tourist information office and counters serve more than half a million visitors, and the travel and tourism website has more than 1.5 million visitors annually.
Helsinki is one of the most popular cruise destinations in the Baltic Sea region. The Port of Helsinki hosts about 280 cruise ships over a cruise season, and the ships bring approximately 400,000 cruise visitors to the city.