Smart Tourism in Helsinki

Helsinki aims to be the smartest and most functional tourism destination in the world in collaboration with companies, scientific community, and residents. In this development, data-driven decision-making, digitalization, and new technologies play a decisive role. Companies that take advantage of digital solutions grow and internationalize faster than others. A smart destination also offers customers the smoothest journey from dreaming to gaining experiences. Helsinki was chosen as the European Capital of Smart Tourism in 2019. We want to continue further the development of a smart tourism destination.

We will develop Helsinki into the smartest and most sustainable travel destination.

Helsinki City Strategy 2021–2025

DataLokki – Helsinki Destination Insights as a knowledge-based management tool for Helsinki Travel and Tourism

The City of Helsinki wants to support the development of tourism and events with DataLokki – Helsinki Destination Insights, a knowledge-based management software platform. The software platform collects tourism and event-related data into a single software entity where the information is visualised in dashboards. This makes the information widely usable and shareable, both within the city and with other tourist regions, businesses and stakeholders. Information from the software platform is also used for the decision-making and development of the city’s operations. In addition, it supports the different actors’ development of skills as well as advancing their product development and business. The City of Helsinki has chosen Tridea Oy(Link leads to external service) (website in Finnish) as the development partner for the platform.

Read more: The new platform provides up-to-date status information on tourism and events in Helsinki

DataLokki – Helsinki Destination Insights(Link leads to external service)

Photo: Sakari Röyskö / Business Helsinki Photo: Sakari Röyskö / Business Helsinki

Case example of the use of DataLokki: Helsinki tourist information service

The resourcing and shift scheduling of the tourist information service is quite a puzzle, which DataLokki can help put together with its collected statistics and data. When the recruitment process begins in spring, we carefully examine the event, cruise and flight data of the upcoming summer so that we can hire people who know the right languages to work at the right time. The data collected by the tourist information service, on the other hand, helps us plan employee trainings so that our employees can be familiarised with the exact matters that tourists ask us about in different service channels. For shift scheduling and the manning of shifts, we use also use statistics and data – in order to have the right kind of and correctly sized resource of employees at the right time to meet tourists. (Mari Somero, Team Leader, tourist information service, the City of Helsinki)
 

The Handbook for Knowledge-based Management in Tourism (in Finnish)

Visit Finland's Handbook for Knowledge-based Management in Tourism is a guide for companies and regional organizations on knowledge-based management. The handbook defines knowledge-based management and its dimensions and describes its utilization as a source of competitiveness.

The Handbook for Knowledge-based Management in Tourism (in Finnish)(Link leads to external service)

Opportunities from Data - A Guide to Utilizing Data for Tourism Businesses (In Finnish)

This guide provides information on the opportunities, methods, and tools for utilizing data, as well as tourism data producers and data sources. It includes real-life examples to help understand the potential benefits of data. The guide is primarily aimed at small and medium-sized tourism businesses for whom leveraging data to support their operations may not yet be very familiar. However, even those more advanced in the world of data can benefit from and be inspired by the guide.

Opportunities from Data - A Guide to Utilizing Data for Tourism Businesses (In Finnish)(Link leads to external service)

Three main databases for tourism and events data

Helsinki’s tourism and events data are maintained in three main databases.

Are you a business owner or representative? By submitting your service information to the databases below, your company will gain extensive visibility, completely free of charge, on the regional, national and international channels that use these databases. Please also remember to update your information regularly to keep it up to date.

Are you an app provider for travel and events data? Read below to find out which open interfaces are available to you for free.

1. Submit your information to the City Platform

Are you a business owner or representative? The City Platform database maintained by the City of Helsinki is used, among other things, in the MyHelsinki.fi online service and it is offered in an open interface to third parties. Through electronic authentication, you can conveniently manage the details of your company and add photos. Without authentication you can also give us a tip if you notice a location is missing. The City of Helsinki’s Tourism and Destination Management unit checks all submitted information before publishing and reserves the right to accept, modify, or reject it.

Information is available via TPR-REST API.

Enter location information here(Link leads to external service)

2. Submit your event details to the Helsinki Event Calendar

We publish information about events in Helsinki free of charge in the event calendar on the Myhelsinki.fi website(Link leads to external service) and the City of Helsinki events calendar(Link leads to external service). By submitting your event to this calendar, it will be displayed (in addition to the MyHelsinki.fi website) in the City of Helsinki’s event calendar and other digital platforms that make use of the city’s Linked Events API(Link leads to external service). The City of Helsinki’s Tourism and Destination Management unit has the right to choose the material to be published and to edit the text to suit the website.

Enter event information here(Link leads to external service)

3. Submit your product information to Visit Finland’s DataHub

Visit Finland DataHub is a database where Finnish companies providing tourism and event services can insert information about their company and the products and services they offer. The API allows different operators to search for and publish information on companies and products in the tourism sector through their own channels. The activity products featured on the MyHelsinki website(Link leads to external service) are from DataHub. The utilisation of DataHub and the API is free of charge for its users. The City of Helsinki’s Tourism and Destination Management unit moderates the product information of Helsinki-based companies before publishing.

VisitFinland DataHub(Link leads to external service)

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