Learn more about the brand

The Helsinki brand concept is builds and strengthens the image of Helsinki both in Finland and abroad. Reputation requires more than marketing and communications, as reputation stems from many realities: actions, experiences, encounters and the true essence of the city and how it affects people.
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Splendour of Hanami in an urban environment Photo: Juha Valkeajoki, Sherpa

Brand concept

The brand concept crystallises the Helsinki brand and provides answers to the following questions: 

  • What is our goal? 
  • What kind of brand do we want to be? 
  • What do we want our brand to be associated with?
  • What do we represent? 
  • How does the brand behave in a consistent and recognisable manner?

Presentation video of the Helsinki brand concept

Familiarise yourself with the City of Helsinki’s updated brand concept and use it to support your work. Helsinki’s brand concept brings together the kinds of images we want to be associated with the city, alongside the features of the city we wish to highlight. The video presents the value promise and cornerstones of the Helsinki brand, the Helsinki brand identity and the Helsinki tone of voice.

The video is subtitled in English. 

Brand concept
Summary of the brand concept Photo: hasan & partners